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Jun 3, 2017

Evan Tardy is President of the company Dr. Axe. This year they are shooting to $100 million in revenue for their health and wellness online company. This podcast explores the driver of this 6 and ½ year explosive growth- providing value through insightful, not informative, content.

Show Notes:

00:09 Evan Tardy, President of Doctor Axe

03:49 The INC 500 list

05:11 Snapshot of the current team

07:10 What kind of things have you done to get to $100m

08:49 Put a lot of effort to providing a lot of value upfront

09:18 Goal: get 20 million unique visitors each month

10:27 How did you get world class content from the beginning?

13:51 How do you as the president know how to steer the ship?

14:36 Culture of data and metrics

15:15 Email and how it’s affected the business and growth

19:47 Unpacking the terms insight vs. information

22:41 Backup intuition with data

24:10 How much do you weigh customer insight?

30:08 Connect with Evan Tardy on LinkedIn


Evan Tardy’s LinkedIn -

Dr Axe -